Hindustan Gums & Chemicals We began by understanding Ankurayam’s mission, target audience, and the challenges faced by farmers. This phase involved brainstorming visual storytelling ideas and simplifying complex agricultural concepts into a clear and relatable narrative.
Based on the concept, we developed styleframes to define the visual language of the video. This included color palettes, character design, and illustration styles that reflected the brand’s connection to nature and sustainable farming.
Finally, we brought the visuals to life through engaging 2D animation. Smooth transitions, expressive characters, and clear motion graphics helped communicate Ankurayam’s message effectively while keeping the video visually appealing and easy to understand.
Creative Direction
Storyboard & Animatics
Character Design & Character Rig Assets
Styleframes
Motion Graphics
Editing
Music
